How to sell your home during the COVID-19 Pandemic by Phil Golfi

April 21, 2020

Here is Phil Golfi, Sales Representative with The Golfi Team, giving you some great insight and analysis into how to sell your home during these uncertain times. Agents who can identify market trends after every period of disruption and adapt to them efficiently are the ones who endure.

The most obvious suggestion from me would be to call The Golfi Team and let us handle the transaction for you!

COVID-19 is the fastest moving, most dramatic issue I have seen in my lifetime. OREA (Ontario Real Estate Association) has designated realtors as an essential service under the financial services category by the Ontario Government. There are people that need to move and we’re here to help!

All real estate agents across the province have been told to limit in person business. In addition, we have been told to suspend all open houses and agent and public office hours during this state of emergency. The old-fashioned strategy of putting a sign in the front lawn and hosting casual Sunday open houses will not work in today’s climate. More than ever, the marketing strategy that includes technology combined with an online presence will put your home on a pedestal against other active listings in the marketplace.

Here’s what you need to do to get your home sold during the COVID-19 Pandemic

Previous to this COVID pandemic, the statistics and analytics on our website revealed that consumers remained on a listing page for an average of 8-12 seconds. In today’s COVID-19 climate, the new statistics show us that consumers are now spending on average of upwards of 1 minute on each listing. Consumers are diving into the specific details of each and every home more so than ever before. Click here to see our stats for this month

Here are the tools and resources that your listing must have to attract potential buyers in the marketplace during the COVID-19 Pandemic!

Matterport Virtual Tours

Matterport creates a realistic digital twin for all types of real estate enabling clients to explore and evaluate properties with ease. Similarily to Google Street View, consumers have the opportunity to click through the home in vivid detail!

4K Lifestyle Virtual Tour

A state-of-the-art lifestyle tour that gives an emotional feeling to the home, often having up-beat music while having quick frames highlighting the subject property’s key features. The lifestyle tour will also highlight the city or town and the most popular amenities in the area.

Virtual Showings

Physically opening cupboard doors aren’t possible for clients during COVID-19 times, so If the virtual tour isn’t sufficient, virtual showings are the next best resource. Virtual showings allow buyers to view the home from the comfort of their own home while being interactive with the representative on the other end. Whether it is on ZOOM, FaceTime, Google Hangouts or any other app that you are comfortable with, the right realtors are doing showings virtually to be socially responsible and avoid face-to-face contact.

Social Media and Online Platforms

More than ever, having an online presence is vital to selling your home. Your listing is posted to a variety of Real Estate platforms including MLS/, YouTube, and  We have a digital strategy specialist that caters to SEO (Search Engine Optimization) and Social Media. Our website attracts close to 200,000 visitors every year while being the #1 Googled Real Estate Team in Canada. We also attract many buyers through our very active social media channels, Facebook, YouTube, Instagram, Twitter and LinkedIn with a network of over 15,000 people.

Detailed and accurate write-up

Your real estate listing description matters more than ever. Seems like a no brainer,  but if potential buyers read your listing and aren’t impressed, they’re on to the next one.

Floor Plans

In contrast to a blueprint, a real estate floor plan is a basic drawing to scale that shows the property as seen from above while highlighting room sizes. This is a very useful tool for buyers.

These are some of the resources your listing must have to sell your home during the COVID-19 Pandemic. If you are in the market and need to sell, give you home the exposure it deserves and call The Golfi Team today and put our tools to the test!

Stay safe everyone! We are here for you! Please let us know how we can help.

Phil Golfi, Best Grimsby Realtor

Phil Golfi, Sales Representative, The Golfi Team

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